Sunday, October 19, 2008

Airforce NutriSoda

VentilationX was introduced to Airforce NutriSoda through manager/producer, Andre Robert Lee. NutriSoda was an up-and-coming beverage company designed at making health friendly drinks. They wanted VentilationX to make a promotional video for the company to market their products online. The company flowed us product, we storyboarded our commercial concept, and we began shooting. The video took two days to shoot, one day to edit, and then it was posted on the web. It was an exciting development for the team to be flowed product from a corporation, but the video also attracted negative attention. Certain parkour and freerunning enthusiasts took offense to the commercialization of the activities and had criticism of our decision. The criticism was thoroughly considered; however, VentilationX still supports their decision to make the video.

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